Blog impact

Jordan McCollum yesterday echoed a frequent question, Blogs (HUH): What Are They Good For? when she commented on MarketingSherpa research on What Blogs Deliver: Impact Rankings .

The survey wanted to see the impact of blogs as seen by several thousand companies – both business and consumer-focused. So, what are blogs good for a company?

See the table.

Whatever your corporate blog's goal, and this also seems to apply to personal blog, MarketingSherpa points out three absolutes in blogging that make the difference between a dynamic read and a waste of time for your readers:
1. Genuine, heartfelt content
2. Regular updates
3. Focus